Formula 1 Welcomes French Bloom

Formula 1 has announced the introduction of its first-ever official non-alcoholic sparkling wine. The chosen brand is French Bloom, part of Moet Hennessy, a company within the French luxury group LVMH, a long-standing partner of the championship.

At the initiative of the corporation, this award-winning beverage which received top honors at the World Sparkling Awards in 2022 will now be served in the Paddock Club and other hospitality areas at circuits hosting Formula 1 races. French Bloom is crafted by French winemakers from organic Chardonnay grapes and undergoes a unique, innovative dealcoholization process. Its inclusion in the wine list is seen as a natural step, reflecting the growing popularity of non-alcoholic alternatives among younger generations.

The Formula 1 press release highlights: “French Bloom is for those who choose differently, value diversity, and shape the future in their own way.”

Formula 1’s Chief Commercial Officer Emily Prazer added: “We are delighted to welcome French Bloom to the expanding portfolio of Moet Hennessy brands partnering with our sport. This will further enrich the variety of beverages available to our guests across our hospitality areas.”