Cadillac Prepares Spectacular F1 Reveal During Super Bowl

Cadillac will unveil the livery of its car on February 8 during the Super Bowl the NFL championship final.

Last year, the final attracted a record audience of 127.7 million viewers, and Cadillac aims to impress the audience. Dan Tauriss, Head of the F1 Project, said: “The Super Bowl is a unique blend of sport and entertainment, providing an excellent opportunity to showcase Cadillac on the global stage. We are proud of our American roots and want to present a bold, innovative project.”